Privacy Policy

Welcome to x11111. This Privacy Policy ("Policy") describes how x11111 ("the Platform", "we", "us", "our") collects, uses, stores, discloses and protects the personal data of individuals ("you", "your", "User") who access or use the x11111 website, mobile interface and associated services.

x11111 is an English-language online betting and live casino platform designed for Pakistani players and other users worldwide. We are committed to handling your personal data responsibly, transparently and in accordance with applicable international data protection standards.

By registering an account, logging in, placing a bet or otherwise using the x11111 Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you must not use the Platform.

For the purposes of this Privacy Policy, the following definitions apply:

• "Personal Data" means any information relating to an identified or identifiable natural person — including but not limited to a name, email address, phone number, identification document number, IP address, device identifier or payment method details.
• "Processing" means any operation performed on personal data, including collection, recording, storage, adaptation, retrieval, use, disclosure, erasure or destruction.
• "Data Controller" means x11111, which determines the purposes and means of processing your personal data.
• "Data Processor" means any third party that processes personal data on behalf of x11111 under a written data processing agreement.
• "KYC Data" means identity and address verification documents provided by a User as part of the Know Your Customer process — for example, a national identity card, passport, utility bill or bank statement.
• "Cookies" means small text files placed on your device by the Platform for the purposes of session management, analytics and personalisation.
• "Consent" means a freely given, specific, informed and unambiguous indication of a User's agreement to the processing of their personal data for a stated purpose.

x11111 collects the following categories of personal data from Users, depending on how you interact with the Platform:

x11111 does not knowingly collect sensitive personal data — such as racial or ethnic origin, political opinions, religious beliefs or health data — unless specifically required for responsible gambling compliance purposes (for example, self-exclusion records). Where such data is collected for responsible gambling purposes, it is processed under strict confidentiality controls.

x11111 collects personal data through the following channels:

• Directly from you: When you register an account, complete identity verification, make a deposit or withdrawal, contact customer support, respond to a survey or interact with any Platform feature that requires you to provide information.
• Automatically: When you visit or use the Platform, our servers and analytics tools automatically collect technical and behavioural data including your IP address, device type, browser version, pages visited, time spent on each page, bets placed and game sessions initiated.
• From third-party verification providers: During the KYC process, x11111 may use third-party identity verification services to cross-reference the documents you provide against authoritative data sources. These providers operate under data processing agreements with x11111.
• From payment processors: When you transact through the cashier, our payment processing partners share confirmation data (such as transaction reference numbers and payment method identifiers) with x11111 to allow us to credit or debit your account accurately. Payment references in the Pakistani market — such as those associated with Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are contextual mentions and do not imply endorsement or affiliation.
• Via cookies and tracking technologies: As described in Section 8, x11111 uses cookies, pixel tags and similar technologies to collect data about your browsing behaviour on the Platform.

x11111 processes your personal data for the following specific purposes:

5.1 Account Registration and Management. To create and administer your x11111 account, verify your identity, maintain your account profile, enable account recovery and manage your preferences including deposit limits, session reminders and self-exclusion settings.

5.2 Transaction Processing. To process deposits, withdrawals, bonus credits and any other financial transactions conducted through the Platform cashier. Financial data is processed to ensure accurate account crediting, fraud prevention and transaction record-keeping.

5.3 Identity Verification (KYC). To comply with anti-money laundering, counter-terrorism financing and responsible gambling obligations by verifying your identity and address before processing significant withdrawals or upon regulatory request.

5.4 Platform Operation and Improvement. To deliver, maintain, troubleshoot and improve the x11111 Platform — including sportsbook markets covering Pakistan cricket, PSL T20, ICC tournaments, football, UFC and live casino — to ensure a reliable and high-quality experience for all users.

5.5 Customer Support. To respond to your support enquiries, complaints and feedback, whether submitted through live chat, email or any other support channel.

5.6 Marketing Communications. To send you promotional offers, bonus notifications and relevant updates — but only where you have consented to receive such communications. You may withdraw consent and opt out of marketing communications at any time through your account settings.

5.7 Responsible Gambling Compliance. To monitor account activity for indicators of problem gambling, to enforce self-exclusion requests, to apply deposit and loss limits set by you, and to fulfil any responsible gambling obligations imposed by x11111's applicable operating licence.

5.8 Fraud Prevention and Security. To detect, investigate and prevent fraudulent activity, money laundering, multi-account abuse, bonus abuse and other prohibited conduct described in our Terms & Conditions.

5.9 Legal and Regulatory Compliance. To comply with applicable laws, regulations, court orders, licensing conditions and lawful requests from regulatory or law enforcement authorities in the jurisdictions in which x11111 operates.

x11111 processes your personal data on one or more of the following legal bases, depending on the specific processing activity involved:

• Performance of a Contract: Processing is necessary to provide you with the services you have registered for — including account management, bet placement, transaction processing and customer support.
• Legal Obligation: Processing is required for x11111 to comply with applicable anti-money laundering regulations, licensing conditions, identity verification requirements and other legal duties under the laws of the jurisdiction in which x11111 operates.
• Legitimate Interests: Processing is necessary for x11111's legitimate business interests — such as fraud prevention, platform security, abuse detection and the improvement of our products — where those interests are not overridden by your fundamental rights and freedoms.
• Consent: For marketing communications and certain non-essential cookies, processing is based on your explicit consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

x11111 does not sell, rent or trade your personal data. We may share your data with third parties only in the following limited circumstances:

7.1 Service Providers and Data Processors. x11111 engages third-party service providers who process personal data on our behalf under written data processing agreements. These include identity verification providers, payment processors, cloud infrastructure providers, analytics platforms and customer support tooling. These parties are contractually prohibited from using your data for any purpose other than providing the services for which they are engaged.

7.2 Regulatory and Law Enforcement Authorities. x11111 may disclose personal data to regulatory bodies, licensing authorities, law enforcement agencies or courts where required to do so by applicable law, a valid court order, or a lawful regulatory request. We will notify you of any such disclosure where permitted by law.

7.3 Anti-Fraud and AML Networks. In order to prevent money laundering and fraudulent activity, x11111 may share limited identity and transaction data with shared fraud-prevention databases, AML screening services and responsible gambling exclusion registries as required under our applicable licensing obligations.

7.4 Business Transfers. In the event that x11111 undergoes a merger, acquisition, restructuring or sale of assets, your personal data may be transferred to the successor entity as part of that transaction. You will be notified of any such change and of any material alterations to data processing arrangements that result from it.

7.5 Affiliates and Group Companies. x11111 may share data with affiliated entities within the same corporate group for internal administrative purposes, subject to the same data protection standards described in this Policy.

x11111 uses cookies and similar tracking technologies — including pixel tags and local storage — to enhance your experience on the Platform. The following types of cookies are used:

You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling strictly necessary cookies may prevent parts of the Platform from functioning correctly, including the ability to log in or place bets. Instructions for managing cookies are available in your browser's help documentation.

x11111 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law or licensing obligations. The following general retention periods apply:

• Account and Identity Data: Retained for the lifetime of your account and for a minimum of five (5) years following account closure, in accordance with anti-money laundering record-keeping requirements under our applicable licence.
• KYC Documents: Retained for a minimum of five (5) years from the date of verification or account closure, whichever is later.
• Transaction Records: Retained for a minimum of five (5) years to satisfy financial record-keeping and AML compliance obligations.
• Responsible Gambling Records: Self-exclusion records and related responsible gambling data are retained for the duration of the exclusion period and for a defined period thereafter in accordance with our licensing conditions.
• Support and Communication Data: Retained for up to three (3) years following the resolution of a support interaction, or longer where required for ongoing dispute resolution or legal proceedings.
• Marketing Preferences: Retained until you withdraw consent or close your account, plus any additional period required for audit purposes.
• Analytics and Behavioural Data: Aggregated or anonymised data (which can no longer be linked to an individual) may be retained indefinitely for Platform improvement purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data lifecycle procedures.

Subject to applicable law and our legal obligations — including AML, KYC and licensing requirements — you have the following rights in respect of your personal data held by x11111:

• Right of Access: You may request a copy of the personal data we hold about you, together with information about how it is being processed.
• Right to Rectification: You may request that inaccurate or incomplete personal data be corrected or updated without undue delay.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where you object to processing based on legitimate interests. This right is subject to exceptions — for example, where retention is required for legal compliance.
• Right to Restriction: You may request that we restrict processing of your personal data in certain circumstances — for example, while the accuracy of data you have contested is being verified.
• Right to Data Portability: Where processing is based on your consent or contract performance, you may request that your personal data be provided to you in a structured, commonly used and machine-readable format.
• Right to Object: You may object to processing based on legitimate interests, including profiling for marketing purposes. You have an unconditional right to object to processing for direct marketing at any time.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

x11111 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, loss, alteration, disclosure or destruction. These measures include:

• Transport Layer Security (TLS) encryption for all data transmitted between your device and x11111 servers.
• Encryption of sensitive data at rest, including KYC documents and financial records.
• Role-based access controls limiting employee access to personal data on a strict need-to-know basis.
• Multi-factor authentication for administrative access to systems holding personal data.
• Regular security assessments, penetration testing and vulnerability management procedures.
• Incident response procedures designed to detect, contain and report data breaches promptly.

While x11111 takes data security seriously and applies these measures consistently, no system is entirely immune to attack. In the event of a data breach that is likely to result in a risk to your rights and freedoms, x11111 will notify you and relevant authorities in accordance with applicable legal obligations.

You also play an important role in keeping your account secure. Choose a strong, unique password for your x11111 account, do not share your login credentials with anyone, and contact our support team immediately if you suspect unauthorised access to your account.

x11111 operates on an international basis. Your personal data may be transferred to, stored in or processed in countries outside of Pakistan or the country from which you access the Platform. Some of these countries may not have data protection laws that are equivalent to those applicable in your home jurisdiction.

Where your personal data is transferred internationally, x11111 applies appropriate safeguards to ensure that your data continues to receive an adequate level of protection. These safeguards may include:

• Standard contractual clauses approved by the relevant data protection authority.
• Data processing agreements with third-party processors that impose equivalent data protection obligations.
• Transfers to jurisdictions that have been formally assessed as providing an adequate level of data protection.

If you would like further information about the specific safeguards applied to any international transfer of your personal data, please contact us using the details in Section 15.

x11111 is strictly an adults-only Platform. Registration and use is limited to individuals who are at least 18 years of age, or the higher minimum age required by the laws of the User's jurisdiction and the operator's licence conditions — whichever is greater.

x11111 does not knowingly collect personal data from individuals under the applicable minimum age. Where we become aware that personal data has been submitted by a minor — whether during registration, KYC or through any other interaction with the Platform — we will take immediate steps to close the associated account, delete the data and void any transactions or balances associated with that account.

If you believe that a minor has registered an account on x11111 or submitted personal data to our Platform, please contact our support team immediately using the details in Section 15.

x11111 reserves the right to update or amend this Privacy Policy at any time. We will notify you of material changes — those that affect your rights or the way we use your personal data — via a notice on the Platform or by email to your registered address, with a reasonable period of notice before the changes take effect.

The "Last Updated" date at the top of this page will be revised whenever a new version of the Policy is published. We encourage you to review this Policy periodically so that you remain informed about how x11111 handles your personal data.

Your continued use of the Platform after an updated Privacy Policy has been published and the notice period has elapsed constitutes acceptance of the revised terms. If you do not agree with any changes, you must stop using the Platform and may request account closure as described in our Terms & Conditions.

If you have any questions, concerns or requests relating to this Privacy Policy or the way x11111 handles your personal data — including requests to exercise your rights under Section 10 — please contact our support team using the details below. All correspondence must be submitted in English.

Please note that the x11111 support email address is displayed as plain text only and is not a clickable link. Copy the address manually into your email client to get in touch. Requests to exercise data rights will be responded to within a reasonable timeframe following verification of your identity.

For information about responsible gambling tools, self-exclusion or account-protection options, please visit our Responsible Gambling page. For general platform questions, visit our FAQ page.